Image by Andy Biggs Photography

Adopt an Acre Appeal

We believe that the best, most effective and most immediate way to help both the conservation of wildlife and the interests of the communities who own the land where safaris take place is to visit us. Through the payment of daily conservation fees – money that Saruni collects on your behalf and then transfers to the Maasai and Samburu landowners we work with – you finance conservation and you give the communities a tangible incentive to protect the wildlife, the flora, the land. Making nature a profitable business is an important way to ensure its long-term survival. Your presence at Saruni also creates jobs (85%-90% of our staff come from the communities), creates income for Kenya Revenue Authority through the taxes we pay and provides Kenya with a balanced perspective on development and modernisation, which can continue without damaging its amazing natural resources.

Following the outbreak of the pandemic, we have seen a total (hopefully temporary) collapse of tourism in Kenya. This is having a devastating impact on the Conservancies which we support financially through the conservation fees that you pay when you come on safari and through the wages of our employees. Saruni directly employs over 100 members of the local Maasai and Samburu families. We also pay hundreds of Maasai and Samburu families for the land they own in the four conservancies where we are involved: Mara North Conservancy and Lemek Conservancy in the Masai Mara and Kalama Conservancy and Sera Conservancy in Samburu.

For Saruni the annual cost to us of these wages & the various land rents is above US$1.1 million (read here our Community & Conservation Blueprint). This is the income that Saruni provides the communities with in conservation fees, land rent & salaries. The money contributes significantly to protect tens of thousands of acres of habitat.

With the suspension of safari tourism, there is growing concern about the welfare of those Maasai and Samburu communities who depend on the income from tourism. There are also fears that the future of these beautiful and important areas of protected wildlife habitat may be threatened with serious consequences for the teeming wildlife species that have made them their home. Without a solution, we risk losing or damaging irreparably the wildlife, the land and the people who look after it.

Here’s where you come in….

Through this appeal, contributors can ‘Adopt an Acre of land’ in the conservancy through a donation that will fund the land leases so that the families continue receiving the rents and the conservancies can continue to exist. Contributors can be confident that all the money is going direct to the Maasai and Samburu communities.

We are asking our Friends & Supporters to play a part in our conservation mission and to help to keep the payments flowing into the communities by adopting 1 or more acres for a year through a donation that starts from as little US$35.

As a special incentive, anyone adopting acres for the contribution of US$1,050 or more will receive a credit from Saruni for the same amount donated to be used towards the payment of a stay at any of the Saruni lodges & camps in 2022.  (it can be used when booking through a tour operator or Travel Specialist/Agent too – just mention this Appeal).

Therefore, a donation of US$1,050 will receive a travel credit worth US$1,050 towards the cost of a safari in 2022 staying at a Saruni lodge or camp in any of the conservancies.


If you have any queries or comments regarding the Adopt an Acre appeal, please contact me on  

The Conservancies are teeming with wildlife at the moment and the Maasai and Samburu communities with whom we work are enthusiastic and dedicated in their role as conservationists so your help will be invaluable and will go towards something worthwhile that can make a big difference to conservation and communities!

We thank you for any contributions you can make at this challenging time and appreciate all of your on-going support.

Thank you!

Riccardo and the Saruni Team